I’m Frida, a designer who loves creating experiences that feel intuitive, seamless and vibrant for those who engage in them.

I started in architecture and interior design, which taught me how deeply our environments influence the way we move and feel. Over time, that curiosity shifted toward the digital world, where I realized I could shape experiences in a different way, one that lives in people’s hands every day.

My work blends visual clarity with a strong sense of empathy. I pay attention to how people navigate a space, whether it’s a physical room or a screen, and I try to design in a way that feels effortless rather than engineered. The variety of roles I’ve held: materials consulting, retail environments, and interior design brought me to UX. This has given me a wide perspective on how design functions behind the scenes, from concept to execution.

I’m inspired by travel, culture, and a deep love for art and languages. What sets me apart is seeing the small details that most people walk past but I can’t help but stop and analyze. I love documenting moments, exploring places I’ve never been, and turning everyday observations into ideas I can design around. At the end of the day, I just want to build work that makes people feel understood and supported, even in the smallest ways.