Role: UX/UI Designer + brand designer
Project type: End-to-end app + branding for circular commerce
Timeline: 6 Weeks
Tools: Figma · FigJam · Photoshop · Notion
Every year, retailers lose billions from returned goods that go unsold, most of which end up in landfills.
The Challenge
Consumers crave sustainable options but lack access to verified, affordable fashion.
Retailers want to recover value without damaging their brand.
The Oportunity
✨ ReShop connects both worlds.
Problem Statement
“How might we help retailers recover value from returned goods while enabling consumers to shop sustainably, confidently and securely?”
Pain Points
30% of online fashion purchases are returned.
Retailers often throw away or liquidate dead stock.
No trusted resale system exists for near-new items.
Consumers want authenticity, not guessing games.
Methodology
Methods:
10 retailer interviews
20 consumer surveys
Competitive analysis of Depop, ThredUp, Reflaunt, Trove
Findings:
Retailers
Lack digital resale pipeline.
Need brand-safe resale solutions.
Consumers
78% would buy “verified returns.”
65% prefer eco-conscious deals over new fast fashion.
Current resale apps feel cluttered or unreliable.
User Personas
Research
Retailer Flow:
Dashboard → Upload → Condition Grade → List → Track Analytics
Consumer Flow:
Home → Browse → Product Detail → Checkout → Impact Summary
